CASE STUDY

Judge Jennifer Fitzgerald

PROJECT TYPE

Branding, Web Design, and Photography

WEBSITE

SERVICES PROVIDED

Creative Direction 

Brand Identity

Brand Guidelines

Primary Logo

Secondary Logo

Favicon

Color Palette
Typography Selections
Stationery Suite
Website Design 
Search Engine Optimization 
Brand Photography 

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BRAND INSPIRATION

Jennifer, a force to be reckoned with in the local justice system approached Andrea Fenise Creative with the ultimate goal of winning her campaign for Criminal Court Judge.  Our vision morphed into an innovative and untraditional campaign that set her apart, and built an amazing and recognizable brand that led to victory. 
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TAGLINE

Fairness. Dignity. Respect

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THE LOOK

PROFESSIONAL
FEMININE
BOLD
COLORFUL
AUTHENTIC
ELEVATED

ABOUT JENNIFER FITZGERALD

Jennifer Fitzgerald is a native Memphian and a second-generation criminal defense attorney. Jennifer has nearly 15 years of experience serving the Memphis community as an attorney and community leader. Jennifer has an extensive background in representing defendants in federal and state courts in Tennessee.

Logos

For Jennifer Fitzgerald's logo mark, we paired a new casual classic sans serif font family with a feminine script font that captured the energy of the candidate.  We wanted the brand to be eye catching at first glance to gain the attention of voters on all marketing assets. The logo feels modern, classic, yet innovative and new.  Each brand element nteracted with one another giving you a layered feel—with elements that are classic, masculine and feminine, timeless and on-trend,  and unexpected.
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Typography

We mixed the use of a bold san serif family with varying weights and a script typeface for a balance of a bold and feminine feel. 
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MADE BY TOMMY

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BLACKSTONE

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Color Palette 

We wanted the color palette to be noticeable and impressive. The goal was to create a unique color way that would stand out from the crowd of other candidates. With a distinct and vivid  foundation, we layered in rich purple tones with a showy teal that felt modern and bold while still complementing the brand’s imagery.

Brand Imagery

We wanted the color palette to be noticeable and impressive. The goal was to create a unique color way that would stand out from the crowd of other candidates. With a distinct and vivid  foundation, we layered in rich purple tones with a showy teal that felt modern and bold while still complementing the brand’s imagery.
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Inquire About a Custom Project

We'd love to offer you this same level of comprehensive, detailed, and intimate service. Our team of designers, photographers, and brand strategists are dedicated to creating a digital and visual identity that resonates with your brand values as well as your target audience—we’d love to tell you more about our collaborative process.

LET'S CONNECT                          

"Thank you for all of your hard work, Andrea. Everyone loved my branding.  I could not have done it with out. Ya'll had me looking good. 

-JUDGE JENNIFER FITZGERALD

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Website

Jennifer Fitzgerald opted for a custom designed website that would allow us to fully amplify all of her brand elements. Our goal with the website design was to ensure voters were informed of that who, what, and why of Jennifer Fitzgerald's campaign.  
Every design element was thoughtfully implemented to carry through a cohesively brand campaign and also to begin create personal brand recognition for Jennifer Fitzgerald as an attorney and potential judge. Each bold hue was hand-selected for timelessness and impact. As you move through the site, the experience is immersive and gives you a glimpse into who Jennifer Fitzgerald is and what her platform stands for.  

Hire Us

We'd love to offer you this same level of comprehensive, detailed, and intimate service. Our team of designers, photographers, and brand strategists are dedicated to creating a digital and visual identity that resonates with your brand values as well as your target audience—we’d love to tell you more about our collaborative process.
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LET'S MAKE MAGIC

LET'S CONNECT